---
content_id: urn:fornace:work:aia
language: en
canonical: https://fornacestudio.com/en/work/aia
period: 2020–2026
revision: 2026-09-01
---

# AIA

A complete decision trail, from interviews and a legacy URL estate to the component system and Food Club.

## Condition

A food platform spanning products, recipes, guides, contests, CRM and multiple languages had to change without losing SEO and operational continuity.

## Decision

Interviews, analytics, requirements, open points, sixteen desktop-and-mobile deliveries, search states, product data models and CRM/privacy flows became one programme.

## Result

The platform shipped and stayed under maintenance. BEFORE/AFTER screens and the component system document the change.

- **16** — design deliveries (Novembre 2022 – giugno 2023)
- **541 KB** — AS-IS sitemap (Spazio URL legacy acquisito)

## Limit

Eye tracking is cited in the review but no protocol or heatmap survives. Traffic improvement cannot be causally attributed to the redesign.

## Evidence

- aia-review: UX/UI review — Drive 1Tq_GW-AHzTlE7-vv4dbPoA50Ez63dUb7